Brand Orentation: Innovative Cinema Value-added Services Leader.

Core Culture: Innovation and Win-Win Policies.

Corporate Philosophy

Operation Philosophy: Professionalism，innovation, intergrity, Win-Win  Policies and excellence.

Corporate Goals: to creat profit for customers,value for staff and culture for society.

Corporate Spirit: dedication, teamwork and devotion.

Product Philosophy : first-class quality is the pillar and technological innovation is its core.

Quality Philosophy: give priority to quality, focus on details and never stop improving.

Market Philosophy: there is off-season thinking but not an off-season market; there is week thinking but not a week market.

Service Philosophy: 100% customer satisfaction is always our goal?.