Brand Orentation: Innovative Cinema Value-added Services Leader.
Core Culture: Innovation and Win-Win Policies.
Corporate Philosophy
Operation Philosophy: Professionalism,innovation, intergrity, Win-Win Policies and excellence.
Corporate Goals: to creat profit for customers,value for staff and culture for society.
Corporate Spirit: dedication, teamwork and devotion.
Product Philosophy : first-class quality is the pillar and technological innovation is its core.
Quality Philosophy: give priority to quality, focus on details and never stop improving.
Market Philosophy: there is off-season thinking but not an off-season market; there is week thinking but not a week market.
Service Philosophy: 100% customer satisfaction is always our goal?.